Business

Video Marketing Techniques You Need to Know

The size of the Internet is huge. Youtube is one of the most visited websites in the planet today. You just have to go to Alexa.com and see for yourself what I am saying. You just need to use videos to promote your website. However, this is a hard task to do it manually. Video marketing software like Traffic Geyser will help you distribute your video to a lot of video sharing websites in the Internet. However, to get the most out of your video marketing efforts you need to target the right keywords. You will not get the return on investment that you are looking for with the wrong keywords. The keywords that you use must be highly relevant to the service or product you are promoting. They must also have a low level of competition. Keywords with less than 10,000 pages in the search engines results in an exact match are what you need. You also must check the PR of these websites, how many pages they have indexed and the number of backlinks. If they have few pages indexes and less than 1,000 backlinks, then you can compete here as long as they have a page rank below 3. Now that you have your keywords chosen, you need to create your video. Camtasia Studio is one of the best computer programs to create high quality videos in a short time. Once you have a couple of videos created, then it is time to distribute them. Please make sure that you use your main keyword in the title of the video, and couple of times in the description. Your videos must have a length of at least 3.5 minutes. The reason is that a very short video might not rank well in Google. The distribution of your video is a tedious task if you do it manually. Tubemogul and Traffic Geyser will help you distribute your videos. Please remember that you should get a link back to your website or blog using your keyword as the anchor text of your backlinks. It is essential for you to do your keyword search the right way. The keywords that you choose must have at least 1000 searches in exact match using the Google keyword tool. However, you can target whatever keyword you think is relevant to the product or service that you promote. This is just a simple rule of thumb to help you get the most out of your video marketing efforts. It is very important for you to make a good impression with your video. You can even hire someone in an online outsourcing sites like Fiverr.com if you want to make a professional video. They will make sure that you get a video that is worth watching it. Video marketing is a great tool if you use your main keyword and avoid using a lot of keywords in your video. Joining niche groups and getting backlinks from these places is another strategy to get backlinks for your videos. You will also increase the search engine rankings of your blog or websites when you use this strategy.

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