MAMSA – The Mount Airy Main Street Association

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MAMSA COMMITTEES

MAMSA Committee Structure
(Word Document)

Organizational Committee Page

Promotion Committee Page

Design Committee Page

Economic Restructuring Committee Page


The 4 Point Approach to Revitalization

As part of the Main Street Maryland Program, and as a member of the National Trust for Historic Preservation, the Mount Airy Main Street Association has developed its plans around the National Main Street Center’s Four Point Approach to Revitalization. This approach emphasizes the importance of working simultaneously in the following areas:

ORGANIZATION: Building Consensus and cooperation among the groups that play a role in the downtown. Many individuals and organizations in the community have a stake in the economic viability of downtown, including the full range of stakeholders.

DESIGN: Improving the downtown’s image by enhancing its physical appearance, including buildings, streetlights, window displays, parking areas, signs, sidewalks, promotional materials, and all other elements that convey a visual image of downtown.

PROMOTION: Marketing downtown’s unique characteristics to shoppers, investors, new businesses, tourists and others. Promotion creates a positive image of downtown through retail promotional activities, special events, and ongoing programs to build positive perceptions of the district.

ECONOMIC RESTRUCTURING: Strengthening the existing economic base of the downtown while diversifying it. Economic restructuring includes helping existing businesses downtown expand, recruitment of new businesses to provide a balanced mix, converting unused space into productive property and improving the competitiveness of downtown merchants. This allows the ongoing use of historic buildings, preserving unique community assets.